On Page Optimization should be done before starting any SEO campaign. And it is good advice to update content each time you update website. Keywords ranking is mainly depends on On Page Optimization.
On Page SEO methods:
Keyword Research and Analysis
Page Specific Meta Tag Creation
Title Tag (Page Title Optimization)
Alt Tag Optimization
Anchor Text Optimization
Content Placement
Keyword Density
Installation of Google Analytics
Submission of XML Sitemap
Creation and Submission of ROR.xml
Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
Competitor Analysis
W3 Validation
Duplicate Content Checking
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